Kleenex

You just washed your hands. Would you choose to undo everything you just accomplished by drying them on a dirty towel?  Or would you prefer a fresh, clean Kleenex hand towel?

Most people would choose the Kleenex hand towel, and this is the message conveyed to consumers for Kleenex through a multifaceted campaign that gained kudos from the client and the industry.

My role was to assist in writing copy for this and other Kleenex campaigns.

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banner ad
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