Publix Supermarkets

Publix isn't just any supermarket. A hallmark of the south, the brand is all about caring for the customer, and it shows in the way Publix treats customers inside its stores.  The company asked 22squared overhaul its massive website with a new content strategy, copy and visuals that speak to website visitors in the same caring tone it uses to speak to store visitors. My role: copywriter.

 
publix 1.jpeg
 
 
 
berry fresh.jpeg
crispy on the outside.jpeg
keys to perfect steak.jpeg
fresh-baked treats.jpeg
 
your fish is our command.jpeg
 
go ahead dive in.jpeg
 
easy as pie.jpeg
 
flavorx.jpeg
 
we treat you.jpeg
 
health screenings.jpeg
 
just the bright touch.jpeg
 
main dish material.jpeg
 
the more you know the better you'll eat.jpeg
 

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