Regal Entertainment Group

We launched the new regmovies.com, and all-things-movies destination website. My role was to build awareness and anticipation through both digital and traditional channels, including an in-theater promotional video and movie posters, emails, banner ads.

You can see the website here.

A poster displayed among actual movie posters.

A poster displayed among actual movie posters.

Originally just an idea for a banner ad, our client liked the line and continued to use it across many marketing channels, beyond the original promotion.

Originally just an idea for a banner ad, our client liked the line and continued to use it across many marketing channels, beyond the original promotion.

We continued the theme of "building anticipation" as you might for an upcoming movie release.

We continued the theme of "building anticipation" as you might for an upcoming movie release.

In this email communication, the client wanted to build anticipation, portray the new website as a destination website, and highlight its new features. I tried to do this while keeping the content high-level so it wouldn't overwhelm recipients.

In this email communication, the client wanted to build anticipation, portray the new website as a destination website, and highlight its new features. I tried to do this while keeping the content high-level so it wouldn't overwhelm recipients.

 

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